Selling on eBay – Should You Have an eBay Store?
Are you an eBay seller like me? If you are, there is a good chance that you have heard of an eBay store before. In fact, you may even have your own eBay store like I do. eBay stores are increasing in popularity. For that reason, if you currently do not have an eBay store, you may be wondering whether or not you should open one. To determine whether or not you should open an eBay store, you may want to examine the good and bad points of having one.
Before looking at the advantages and disadvantages of having an eBay store, you may be wondering exactly what one is. In a way, having your own eBay store can be compared to having your own retail store. By paying a small monthly fee, you are able to create your own customized storefront. This storefront is what customers will see when they visit your eBay store. For instance, you can make your own logo, create your own eBay store, and do much more. As previously mentioned, you must pay a small monthly fee to have an eBay store; however, you must also pay traditional final value and insertion fees. Despite having to pay traditional eBay fees, they are much lower than normal, if you have an eBay store. The fee structure changed again at eBay recently, making listing items as an eBay store owner even more affordable. It is also important to note that there are three levels of eBay stores, with each level having different things included.
Probably the biggest reason to have an eBay store is the cheaper eBay fees. If you only sell a few items a month on eBay, it might not necessarily be worth it for you to open up an eBay store, but if you are a medium or high volume seller, you could save a considerable amount of money by opening up your own eBay store. It is also important to mention easy of use. Creating your own eBay storefront page is easy to do, as well as creating your own eBay listing. Despite being listed in your eBay store, you create all of your eBay listings the same way as you did before, with eBays step-by-step guide.
The second biggest advantage of an eBay store is that you can list multiple items in the same store listing for one insertion fee. For example, at my eBay store I sell eBooks. I can list, up to, 1,000 copies of the same eBook for one monthly fee. Currently, that fee is only $0.03!
Although there are a number of advantages to having an eBay store, there are also a number of disadvantages or downsides to doing so as well. One of those downsides is marketing. Unlike many traditional auction listings and Buy It Now, listings, which show up in eBay searches, items inside eBay stores will show up lower in the list. Essentially, this means that it is your responsibility to get traffic to your eBay store. Without traffic, your eBay store items will not sell. One method I use is to list one item in a traditional 7 day auction. This way it will come up during normal eBay searches. In that auction listing, I will put a link back to my eBay store to buy the same item without waiting for the auction to end.
As you can see, there are a number of advantages and disadvantages to opening up an eBay store. The decision as to whether or not you want to open up an eBay store is yours to make, but you are advised to at least look into to doing so. Take the time to examine the different benefits that come with each level of an eBay store. While having an eBay store is not for everyone, there are a number of eBay sellers who have noticed an increase in profit since opening their own eBay stores.
Would you like to learn more? Take a look at my eBay store where I sell eBooks, software, and website scripts at great prices with instant downloads. http://stores.eBay.com/MBCarterBooks
Matt B Carter sells on eBay under the username mbcartersales. If you are interested in learning more about selling on eBay, Matt has a free weekly newsletter where he shares all of his tips and strategies. Sign up is completely free and can be done at Matt’s online bookstore by following this URL [http://www.mbcarterbooks.com/newsletter]
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